Page 58 - Yıldız'da Yaşam Sayı-6

NEWS / (pp. 2-3)
At Yıldız Entegre,
Ythe future starts now!
ıldız Entegre introduced its new
logo as part of its corporate identity development activities. The new logo of Yıldız Entegre, which comes from and is empowered by nature and places people at the center
of every product it manufactures, takes its inspiration from nature for its renewed logo as well. The leaf motif that appears in all its forms in nature is combined with the star shape in reference to the meaning of the brand’s name, playing a key role in integrating the company’s field of operation into the corporate identity. The star shape, with a leaf at each corner forms the new logo of Yıldız Entegre. Fehmi Yıldız, Yıldızlar Yatırım Holding Chairman, commented, “We
at Yıldız Entegre, as a leading global company operating in the forestry products industry, driven by five generations of experience and expertise, say ‘The future starts now!’ and with our new logo created to communicate this goal, we would like to give the message that our values are in aligned with this era.”
NEWS / (pp. 4-5)
Yıldız Entegre invests in the future through digital transformation
FOCUS / (pp. 6-11)
The youngest player of the industry
YTıldız Demir Çelik continues to grow
he first phase of Yıldız Demir Çelik, erected on a land of Manufacturing Manager, explains that at the continuous pickling 300,000squaremetersinKocaeli’sAlikahyaOrganized andtandemlinesof theplantpicklingandrollingprocessesofhot
Industrial Zone, has almost been completed. At the plant with a total investment value to reach USD 500 million when completed, 1,500,000 tons of cold rolled steel will be manufactured annually. The plant will meet the needs of the customers by continuous pickling and tandem, galvanizing and color coating production lines.
Kemal Kumru, General Manager of the factory, states that the plant reached the manufacturing capacity of 600 thousand tons upon the opening of the first phase of the plant and the capacity is to climb up to 950 thousand tons after the the second galvanizing production line becomes operational in May 2020. In particular, he underlines the considerable contribution to the current deficit in Turkey through the domestic production of the steel used in white goods and automotive industries, which are still imported, locally.
Having started exporting, Yıldız Demir Çelik considers all the world countries as target markets. Emrah Kendüzler, Marketing and Sales Manager, states that they forced the pace of their efforts for becoming a global trademark in this direction. Emphasizing that Yıldız Demir Çelik’s being the largest cold rolling plant in Turkey, Yalçın Kalyoncu,
coils are carried out. Steel plates of sizes from 0.20 mm to 2 mm are manufactured by tandem in the plant. The limits of cold steel vary between 0.30 mm to 2 mm. As for the galvanized steel, the range is between 0.20 and 3.00 mm. It is possible in the color coating line to manufacture the sizes between 0.20 – 1.2 mm. However, the manufacturing size is over 0.30 mm which is a limit size, in general.
Stating that the number of employees at the plant has reached to
380, Salim Kiracılar, Human Resources Manager, explains us how they manage the human resources through carefully conducted operations; namely recruitment, remuneration – fringe benefits, motivation, loyalty, appointment-promotion, discipline management, business analysis, orientation practices and administrative processes. Kiracılar states that the most important aspect they focus while recruiting for Yıldız Demir Çelik is to choose the right candidate for the right position according to the right remuneration policy. Adding that they will carry out the first employee satisfaction questionnaire in 2019, Kiracılar tells that they will contribute to personal and occupational improvement of their employees through Academy Yıldız, which was founded in the body of Yıldızlar Yatırım Holding and where Yıldız Demir Çelik actively participates.
56
ıldız Entegre, listed in the top ten corporations of the world in the forestry products industry and acting as a leader in Turkey, has come a long way in the process of digital transformation which was started
to get closer to the customers in every aspect and to give the sustainability efforts a holistic point of view. Conveying the activities of Yıldız Entegre related to this matter, Selçuk Ormancı, Turkey Sales and Marketing Manager, states that the web site, with its renewed interface, offers many opportunities to the website visitors. Another digital project, Yıldız Entegre Application, supported by iOS and Android, makes
daily life easier for the users. Thanks to a realistic simulation on the website, the visitors can view Yıldız Entegre products in 3D and experience the feeling of the surface tissues of the products in the most realistic way. The virtual showroom feature on the website allows the visitors to design or decorate according to their own tastes. Thanks to its digital catalogue management, which covers all the product groups, Yıldız Entegre offers online access to information and to the images of its products. Both the application and the website, which include a next generation product library, make a difference by displaying interactive content to
reach a target product with the user-friendly categorization system. The “You Design It” function allows the users to create a realistic space by designing a room in open sizes. Next, it will be possible to access the three-dimensional application and the website from all over the world with different language options. Besides the digital transformation, Yıldız Entegre attaches great importance to raising environmental awareness throughitssustainabilityprojects,andonthewebsitethereisapagetitled“IntheTrailoftheTree”, explainingeverythingabouttreesthoroughly.
ENGLISH